Practical guidance for improving small-business websites, user experience, content structure, and website performance.

Your Customer Shouldn’t Need to Understand Your Business to Fill Out Your Form

A customer usually knows what happened, where it happened, what they need, and what they can show you. They may not know your department names, service categories, technical terminology, or which internal workflow should handle the request. A better intake form translates the business's decisions into questions the customer can actually answer.

2026-10-02T13:16:05+00:00
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