Our Personalized Web Design Services …
Having your website be memorable is equally if not more important than having it be searchable. At Grassroots, our aim is to develop custom websites with the look and feel of a recognized name brand.
We accomplish this by focusing on several key elements:
Theme
A well executed theme captures the essence of a brand. In order to create a memorable identity, the way in which the message is communicated is highly important. Grassroots accomplishes this by creating Theme – a holistic blending of elements such as logo, colors, fonts, graphics, layout and functionality.
Whether using existing brand elements, modifying and modernizing them or designing newly from scratch, Grassroots will synthesize all components of your brand into a cohesive theme that is sure to captivate and engage.
Graphic Design
Grassroots provides custom graphics to give your website a holistic feel. We can concept and design web graphics, logos, flyers, posters, business cards and other printed materials to give your brand a consistent look and feel – no matter where you are seen.
Grassroots works closely with our Clients throughout the entire website design process. Our goal is to bring your vision to life. Grassroots will begin each project by assessing core values – qualities which guide every aspect of your business and appeal most to your target audience. in other words, what makes you, you. While there may seem to be a lot of competition within your niche, there is always a hidden gem that sets you apart from the rest.
Together, we will explore these values and determine a strategy to design, develop and promote your brand from the ground up.
WordPress
Grassroots will consult you on the best platform effectively display your content – blog topics, articles, music, photography or video and customize a front-end experience unique to your brand.
Each project will be designed with the ability for the Client to self-publish and edit content. While you will always have the support of our team, you will be in control of your information.
The primary CMS that we use is WordPress, chosen for its security, reliability, flexibility and usability. This highly stable open source platform is highly respected within the developer community and serves as a solid foundation from which to display and administer content. Should you have the need, you will receive a basic tutorial on how to operate your administration panel.
Logo Design
Every Successful Brand begins with a clean, simple, versatile and ultimately memorable logo. Don’t deny it; you can spot a Dunkin Donuts from a mile away.
Our Logo Design Service Includes:
- Print-Ready and Web Logo
- 5 Initial Logo Concepts
- Revisions Until You Are Satisfied
- Dark and Light Versions
- Available Formats: PSD, JPG, PNG, PDF, others as needed
Business Card Design
High quality business card design is crucial for making a great first impression.
Our Business Card Design Service Includes:
- 3 Initial Business Card Design Concepts (or send us your own)
- Your current logo (or let us design one)
- One or two sided
- Available Formats: PSD, JPG, PNG, PDF, others as needed
Contact us about designing a logo, business card or any other graphic design project
In the fast paced, ever-changing realm of internet marketing, staying ahead of your competition is crucial to attracting and keeping customers. To create a solid foundation, Grassroots will optimize your site’s structure and keyword content to maximize your potential for organic search engine listings. Your website will be submitted to major search engines including Google, Bing, MSN, Yahoo and more.
We will place emphasis on optimizing your site for local searches, increasing the odds of being found by people in your geographic area when they need you most.
If more in-depth Search Engine Optimization is required, Grassroots offers a number of on-site and off-site solutions personalized to meet your short and long term goals as well as your budget.
- Optimized meta tags, title tags and keywords in your source code
- Optimized header tags
- Keyword research on your targeted keywords and phrases
- Keyword competitor comparison (what are your competitors doing right?)
- Google Analytics Website Stats and Webmaster Tools accounts
- Google Local (Google Maps) or Yelp listing
- Search engine friendly site map
- Image alt tag optimization
- and more…
Don’t know what all this means? Don’t worry. We’re here to help with the technical stuff. Contact us to design a Search Engine Optimization Strategy for you.
Social Networking Solutions
Due to the explosion of online sharing, people are instantly made aware of new information through their Social Networks. The internet generation is now discovering news, products and services from their friends – both online and offline.
Grassroots will assist you in attracting and interacting with site visitors through major social marketing platforms such as Facebook, Twitter, Youtube and Linked-In. We will educate you on how to best utilize these tools and identify opportunities to effectively generate and communicate with a wider audience – all in your own backyard.
Community Development
Successful brands, especially local ones, are involved in the communities they serve. Grassroots can work with you to distinguish the audiences with whom you already have access to and develop strategies to creating partnerships and expanding social networks at the local level.
In addition, Grassroots can help you to partner, market and promote via its ever expanding network of media, business and non-profit charitable/social organizations.
Hosting Services
Let’s be honest, knowing your site is always up and running when you need it is important. Grassroots will publish your site on the web, secure all databases and files associated with your brand and provide you with peace of mind knowing all is well in your online world.
Some highlights of our Hosting Service include:
- FREE Setup on all outside hosting
- DNS forwarding
- Reliable Servers
- 99.9% Web Server Up-time
- 24x7x365 Server Monitoring
- Knowledgeable Support Staff
- Regular Server/Site Back-ups
- Up to 10 Email Accounts
- Web Based Email
- Email Forwarding
- Spam Filtering
- Malware/Virus Protection & Monitoring
- MySQL Databases
- FTP Account Manager
- Many more features…
Administration Services
Our Administration Services can serve as an integral part of your business. Take advantage and get content updates when you need to add, edit or remove information from your website. We optimize and upload – so you don’t have to.
Some of our ongoing Administrative tasks include:
- Image/Video Updates
- Product Updates
- Promotional Space Updates
- Menu Updates
- Event Updates
- Platform and Software Upgrades
Email Management
Communicating with your audience is imperative. Grassroots provides email addresses – accessible from a webmail client, forwarded to your current email provider (Gmail, Hotmail, Yahoo, etc) or set up for desktop access (Outlook, Entourage, etc).
Contact forms, registrations, newsletters, sign-ups, surveys & file submissions – all available to your site visitors and all forwarded to your central email account.